Protect The Protest
Campaign Design
Applying story-telling to crafting powerful Call-To-Action Social Media Content
University Project
3 months
2023
Graphic Design, Social Media Design
OVERVIEW
Carousel Design Concept
This project is a visual campaign created for Amnesty International’s Protect the Protest initiative. It includes a Call-To-Action Instagram Carousel and a Poster designed to raise awareness about restrictive protest laws and encourage public engagement.
Social Context
Human rights include the right to peacefully assemble. History has shown the profound social impact of protests.
Target Audience
Designed to inform and mobilize young audiences (18-35), who are highly active on social media.
Design Approach
Simple language: Consumable information
Headline and infographic: Trigger curiosity
Connected visual elements: Encourage swiping
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OVERVIEW
Poster Design Concept
The poster presents a timeline of global protests, highlighting key historical events and projecting into the future.
Concept
The timeline creates a cohesive narrative, linking past and speculative events with bold-highlighted key dates.
Story-telling
The final entry, “Same Story, Different Realities” emphasizes the ongoing struggle for free speech.
Design Approach
It illustrates how protests have evolved, from traditional demonstrations to high-tech activism, and explores the growing tension between government control and the right to dissent.
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Reflecting back
This project deepened my understanding of balancing visual storytelling and written content. While my design successfully captured attention, feedback highlighted the importance of clarity and conciseness in messaging, especially for serious topics like protest rights.
Key Takeaways
Strong visuals enhance a message but cannot replace well-structured content.
Writing plays a crucial role in shaping the effectiveness of activism campaigns.
Have a question, some feedback, or an idea? Let’s talk about it over matcha!
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Portfolio v0.2
Designed by Lan Hoang!